Great whiskey always comes with a story. It elevates the brand and enriches the tasting experience. When the founders of TX Whiskey set out to create packaging for their handiwork, they wanted bottles brimming with their story. At O-IPS, we partner with them to create just that.
Caps handcrafted from reclaimed cowboy boot leather. Boot stitches embossed at the base, and the founders’ names on the shoulder. With all that and the letters TX stamped big and bold, front and center, these custom bottles announce themselves proudly on the shelf. They reward close inspection and promise a distinctly Texan whiskey-drinking experience.
And that was just the beginning. When they produced a blended whiskey, we decked that bottle with even more detail. The details include woven canvas neckwraps paying tribute to the canvas chuckwagons of Texan history, as well as, a silver band evoking Texan spurs and belt buckles. In other words, these bottles are tough to miss.
“When you walk into a bar or scan the shelves, you can pick our bottles out pretty quick,” says Ken Graham, vice president of operations at TX. “The shape, the impact of the large TX, the canvas, the cap—they all work together to make our brand distinctive.”
The success of TX Whiskey speaks for itself. As they continue to grow, we’re delighted to be their longstanding packaging partner.