Weber Ranch 1902 Vodka is a newcomer that’s commanding prestigious attention. The brand needed a packaging provider who could support its swift market roll-out and translate its brand story to glass packaging.

Launching in mid-2024, Weber Ranch 1902 Vodka was named “The World’s Best Vodka” and the coveted Best in Show at the New York World Spirit competition in November. Weber Ranch also nabbed the number three spot in The Spirit’s Business Top 50 Innovative Spirits Launches of 2024, ahead of a number of established, global brands, reinforcing the disruptive nature of the brand.

“Packaging is absolutely critical given the dizzying number of competitive brands on shelf, and the need to have high-impact, visual differentiation that supports the brand positioning is key to our success,” said Lee Applbaum, President and Chief Operating Officer of Round 2 Spirits.

Ahead of launch, parent company Round 2 Spirits approached O-IPS with their concept. They wanted to go to market in six months – a tall order. O-IPS partnered with our Mexican design and manufacturing team to meet our customer’s needs, making three bottle sizes and shipping cartons a reality in six months – never compromising attention to detail and packaging quality.

Weber Ranch Vodka Bottle in front of a Blue Agave Plant with sun filtering through the stalks.

“The bottle is inspired by the Blue Weber Agave piña and flowering stalk that emerges as a sign of maturity. We believe Weber Ranch packaging has all the elements necessary to make it truly iconic someday,” said Applbaum.

We couldn’t agree more. Congrats to Weber Ranch!

Learn more about our flexible services to bring your brand’s packaging needs to life.